In ads written and co-directed by Bryant that will debut Wednesday, the sports drink, which did $235 million in retail sales in 2017 and projects to do $400 million this year, has four of its endorsers doing things of the past. The voice-over asks if they would still do those things today, and they all answer no.
When I teamed up with Kobe, I thought I was getting an elite basketball player with great vision, Repole said. I wound up with an Oscar winner who has his fingerprints all over our creative that we deeply benefited from. He invested his money to be part of the brand versus an endorsement deal. He was in when we had 20 million in sales, so consider him a co-founder.
Repole said Bryant hasn’t been afraid to assert himself on the creative side.
He has done an amazing job, Repole said. I had one idea and he squashed it in two seconds. I said to myself, ‘OK, Womens Darius Slay Jersey I’ll go back to running the company.’
Sutton caught 68 passes for 1,085 yards and 12 touchdowns for SMU in 2017 and also went over 1,000 receiving yards and 10 touchdowns during the 2016 season. He joins Alabama’s Calvin Ridley and Maryland’s D.J. Moore at or near the top of most lists of the top receiving prospects in this year’s draft.
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Then there was Rajon Rondo, who again found another gear in the playoffs. Rondo handed out 17 assists, tying Chris Paul for the most by a Pelicans player, and grabbed eight rebounds. Rondo made only three field goals but one of them was crucial: a layup with two minutes left that, along with an Ian Clark 3 on the previous possession, helped stem Portland’s run and started what has the look of a competitive series with a New Orleans road victory.
They always say a series doesn’t start until you win on the road, Gentry said. I just think if you can win the first game it kind of takes the total edge off.
Lillard countered: It’s started now then. We can’t let tonight’s loss go into the next game and we’ve got to tighten up, come back sharper and take care of home court next game.
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